Automatic renewal can boost retention rates, but groups must first contend with state laws and their own dues structures Automatic renewal is a common practice for many subscription services but a large number of associations have yet to incorporate it into their membership models. Experts say there are good reasons groups should adopt auto-renewal, although there are possible legal and structural hurdles they must consider first. An annual survey of associations by Marketing General Inc. found a growing number of groups are automating membership renewals. Only 22 percent of associations reported having automatic credit card renewals in 2010, but that figure steadily… Read More